New EPRA Report: Too Few Women in Audiovisual Media - EU Commission

Source: EU Commission

18 September 2018

Today, the European Platform of Regulatory Authorities (EPRA) presented its report on the representation of women in the audiovisual media industry to European Commissioner for Digital Economy and Society Mariya Gabriel, confirming that women are currently underrepresented on-screen and in the audiovisual media industry more widely.

The report explores the on-screen representation and portrayal of women, the stereotypes of female characters in advertising as well as women's off-screen representation. It is based on the responses to a survey of 31 audiovisual regulators primarily from within the EU, including some members of the European Regulators Group for Audiovisual Media Services (ERGA). 

The report shows that there is a willingness among many regulators to address the issue of gender representation in the sector and stresses the potential role of media regulatory authorities in supporting this trend. Commissioner for Digital Economy and Society Mariya Gabriel said: "I would like to congratulate the European Platform of Regulatory Authorities for this inspiring first report that provides us with a clear idea of women's representation in the audiovisual sector. 

The valuable data should allow us to strengthen our action across the EU to achieve a gender balanced audiovisual sector. I trust that by working together, by enabling and ambitious initiatives, we could in the near future see more women in leading positions." The report also highlights the need for more comprehensive data in this area and the sharing of best practices as well as lessons learnt. 

The findings will feed into the Commission's work for growth and gender equality in the digital sector

Further details are available here.


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